The You're a Winner! Email Marketing System:
effortlessly builds a customer database
automatically contacts your customers
instantly raises business awareness
ultimately maximizes revenue
You subscribe to the You're a Winner! Email Marketing service.
You create a prize that you can award.
Customers at your facility sign up for the chance to win your prize. There are multiple ways for customers to sign up. Each sign-up is an entry in future draws.
Customer sign-up and re-entry is easy and generally involves no involvement whatsoever from your staff.
Customers can enter as many times as they visit your facility or order from your facility (i.e. takeout or delivery); each entry is good for multiple prize draws
Customer entries expire after a set period of time.
Periodically (you decide how often) the system generates a random draw from all eligible entries, sends an email message to the winner(s) informing them of their win and sends an email message to all the other active subscribers in the database informing them of the names of the winners for that draw and most importantly communicating the advertising message you wish to convey.
When customers sign up, they can optionally provide:
If the customer provides a birthday they can get a birthday reminder email a few days prior to the date they supplied. The email could offer a special deal for the customer (e.g. a free entree, or a free entree if they are part of a group that celebrates the event at your facility) or might simply convey best wishes.
If the customer provides an anniversary date they can get an anniversary reminder email a few days prior to the date they supplied. The email could provide a reservation number with a message that indicates some sort of special romantic treatment for the customer and guest if this is an anniversary reservation.
You're a Winner! handles email delivery directly. The system provides a basic design facility but also allows email templates designed with external tools (e.g. Stripo email) to be uploaded via the client management interface.
Face it, every business on the planet now wants you to sign up for their email newsletter, and when you do some businesses take that as a license to inundate you with email after email of questionable value. I know I've subscribed to a number of email newsletters and later unsubscribed after finding my inbox full of junk emails - it's worse than junk postal mail!
With You're a Winner! things are different. The focus of the email is first of all in communicating the results of the random draw of which the recipient is a part, and only secondarily in communicating the advertising message. Because you're potentially giving something of considerable value to your customer your emails become something that generates excitement rather than irritation.
Because You're a Winner! tracks individual visits on a daily basis, a customer contact list can be generated for any time period.
Of course, there is an advertising message that comes as part of the email. So long as the advertisement is short and to the point it will get read, and the advertisement can link to web pages that can contain much more detail about the product or service you're offering.
The only way to update the contact database is to use one of the signup methods available at your business or provided by it in the case of take out or delivery orders. Customers need to be presented with the opportunity to re-submit their information at each visit to your site or delivery/take out order so that they increase their chances of winning each draw and extend the number of draws they're entered in. When they do so the business operator gets a snapshot of how often customers return. The process of re-entering can be as simple as a single scan (two clicks) on the customer's cell phone.
When a customer signs up they can supply their postal/zip code and address information as part of the customer profile. By doing so they might get the benefit of adding to the number of "visit" tags that make up entries in each draw if you configure your client management profile to allow additional visit tags, increasing the likelihood of their winning a draw. The facility gains the benefit of being able to track the locations and visit frequency of customers in their contact database, which can drive better decision making in marketing the business.
By default You're a Winner! requests birthday information. If the
customer provides this information age demographic analysis can be performed.